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ThisMoment and Star Wars

Fox Home Entertainment Leverages thismoment's Distributed Engagement Channel(TM) (DEC) Platform to Deliver Star Wars(R) Saga Blu-ray DVD Release Across Key Social Networks Globally New Engagement Channel Allows Fox Home Entertainment to Deliver a Single Interactive Social Experience That Connects Star Wars Fans Globally Through Facebook, Orkut, YouTube, StarWars.com and Mobile Devices

SAN FRANCISCO, CA, Sep 06, 2011 (MARKETWIRE via COMTEX) -- thismoment, the leading technology company focused on providing brands of all sizes with everything they need to deliver integrated engagement experiences across earned, owned, and paid media channels, today announced that Fox Home Entertainment has delivered its Star Wars Saga Blu-ray DVD interactive social experience leveraging thismoment's Distributed Engagement Channel (DEC).

The new engagement channel, which connects fans globally through Facebook, Orkut, YouTube, StarWars.com and mobile devices features video content, a brand new "Ask Vader" mini mobile game and thismoment's unique, multi-channel Social Conversation Module which allows user comments and posts to be consolidated from different services and shared across social networks

"Fans can now interact with exclusive content and share their experiences with the global Star Wars community from the social network of their choice," said Julie Ryan, Vice President Marketing for Fox Home Entertainment. "Thismoment's DEC not only gives us new ways to engage with the Star Wars community globally, but also provides us a foundation to continuously engage our fans at a lower cost than building and managing multiple sites."

"The rapid rise of social networking globally increases the challenge for leading brands to manage their digital presence and identity across the social web," said Vince Broady, CEO and Co-Founder of thismoment. "With DEC, brands like Fox Home Entertainment can not only build and deliver targeted interactive social engagement experiences at scale but also create a single digital identity that lives simultaneously on many sites and devices."

Thismoment's DEC enables a single interactive brand channel to be distributed to multiple social environments, including Facebook, YouTube, the brand's site, rich media ads and mobile devices. A DEC brand channel, which is fully customizable, can be presented as a seamless experience to the consumer across any of these environments. DEC also encourages consumers to connect with each other through interactive modules and user-generated content. DEC provides all back-end enabling functionality, such as polling and UGC workflow, freeing brands and agencies from building their own solution. Digital marketing teams gain back valuable time by using DEC's centralized CMS to create, publish and manage global channel content. And, DEC provides robust social activity reporting (e.g. uploads, shares, comments, streams, etc.) for brands to make smarter decisions related to the performance of specific social environment channels or in aggregate

For more information about how to leverage thismoment's Distributed Engagement Channel to build your social brand contact, sales@thismoment.com. For more information about thismoment visit: www.thismoment.com

Links to Star Wars engagement channels