Team Bio

Jon Ardrey

Jon Ardrey is an experienced entrepreneur with extensive Fortune 500 brand strategy experience. A co-founder of health and wellness social network Firefly Health, Jon recently joined Ignite Advisors to expand the firm's brand advisory and product development business for early stage startups. By better understanding the needs of global brands in the digital space, Ignite hopes to better position its client portfolio to benefit from unique commercial partnerships.

Prior to Ignite, Jon was Partner and Head of Strategy for Safari Sundays, the independent digital and design agency of record for Pepsi International. There he was responsible for all brand strategic thinking related to the support of Pepsi's local markets outside the US and Canada in both the digital and packaging design spaces, including the upcoming World Cup 2010. In addition to Pepsi, Jon also worked on Doritos, Cheetos, 7Up and in new product development.

Other brands Jon has worked with include Reebok, InBev, Absolut, Google, LVMH, Chipotle, Best Buy Mobile, Mount Sinai Medical Center, and MDB, the fastest growing baby furniture company in the United States.

He also serves as a special advisor to SABEResPODER, a Spanish-language media startup focused on better serving and educating new citizens on how to achieve their dreams in the United States.

Jon was born in Boston, graduated from Harvard College, and currently lives in New York City.